PaperCulture.com is an e-commerce business that has incorporated sustainability into all aspects of their business operations. The firm designs products such as holiday cards, invitations, announcements, stationery, wall art, and labels with the environment in mind. They use 100% post-consumer recycled paper and bamboo for wall art, plant a tree in a U.S. national forest with every order placed (the goal of their “Cards to Trees” program is to plant one million trees), and purchase carbon offsets. PaperCulture.com educates their employees in green business practices. They reduce/reuse/recycle materials; purchase environmentally friendly supplies; use Green Seal cleaning materials; conserve energy/water/natural resources; and walk, take public transportation, or drive an alternative fuel vehicle to work. PaperCulture.com purchased ENERGY STAR appliances and monitors and implemented a recycling program for the entire building with help from the local city council. And they are active members of the Bay Area Green Business Program. The owners also used the CoolCalifornia carbon footprint calculator to show their landlord the cost savings recognized by reducing waste, recycling materials, and composting.